Conscious Business

This book by Fred Kofman was genuinely recommended once in the episodes we index, on Tim Ferriss. The people who vouched for it on air: Claire Hughes Johnson. It comes up in conversations about consciousness, productivity & performance. Every quote below is verbatim, attributed, and linked to the exact second it was said. Sourced expert opinion, not medical advice.

Loosely in the genre of personal mastery, Kofman makes the case for self-awareness in the business arena. Essentially, he says, as leader you are an instrument for determining outcome. Among other things, he looks at building commitment, emotional intelligence, effective dialogue, values and defining moments. His two compelling theories are his victim/player assessment (how to train yourself to be a victim not a player) and his formulae for making and sustaining a commitment (arguing that the leader has as much a responsibility to correctly frame the commitment as the co-worker has to honour it).

• “And he wrote this book Conscious Business, which I recommend to, I don't recommend a lot of business books, I'm just going to be perfectly honest Tim”

  Why it counts as a recommendation: “which I recommend to, I don't recommend a lot of business books”
  Claire Hughes Johnson · The Tim Ferriss Show · Feb 202400:03:20

  Said during "How to Take Radical Ownership of Your Life and Career, Claire Hughes Johnson". The episode features Claire Hughes Johnson: Former COO of Stripe (and prior Google executive); author of Scaling People: Tactics for Management and Company Building. Stripe's former COO Claire Hughes Johnson on radical ownership, saying hard truths, renegotiating commitments, and building self-awareness as a leader.