Building on Bedrock

This book by Derek Lidow was genuinely recommended once in the episodes we index, on Tim Ferriss. The people who vouched for it on air: Ed Zschau. It comes up in conversations about motivation & discipline, productivity & performance. Every quote below is verbatim, attributed, and linked to the exact second it was said. Sourced expert opinion, not medical advice.

"Here's an astounding fact: Over half the working population will try their hand at being an entrepreneur during their working career. We all dream to some extent about achieving some combination of the fortune, fame, and control over our lives we associate with successful entrepreneurs. Those are admirable aspirations in a society that counts on entrepreneurs to innovate, create new jobs, and to grow our economy. Our work-driven culture encourages us to take the entrepreneurial bait, but how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot awake?

• “My colleague at Princeton Derek lidow has written a couple of books and his most recent is built on bedrock and it's a lot of the book is about Walmart and Sam Walton”

  Why it counts as a recommendation: “don't buy the books because they have lessons in them buy the books because they have stories in them and there are a bunch of them”
  Ed Zschau · The Tim Ferriss Show · May 202401:40:28

  Said during "Jim Collins and Ed Zschau". The episode features Jim Collins and Ed Zschau: Jim Collins is the author of iconic business books including Good to Great, Built to Last, How the Mighty Fall, and Great by Choice. Ed Zschau is a polymath Princeton/Stanford/Harvard professor, 17-year tech-industry executive, and former U.S. congressman from California who became one of Tim Ferriss's most important mentors. A 10-year anniversary super-combo where Jim Collins and Ed Zschau share lifelong systems for creative discipline, purpose, and entrepreneurial teaching.