How Minds Are Changed

This book by David McRaney was genuinely recommended once in the episodes we index, on Tim Ferriss. The people who vouched for it on air: Apollo Robbins. It comes up in conversations about brain health, focus & dopamine. Every quote below is verbatim, attributed, and linked to the exact second it was said. Sourced expert opinion, not medical advice.

• “I'm going to be soft on the title, I think it's called How Minds Are Changed. It's an important book that goes into the impact of deep canvassing”

  Why it counts as a recommendation: “It's an important book... I go back to that quite a bit”
  Apollo Robbins · The Tim Ferriss Show · Oct 202301:52:49

  Said during "The World’s Most Famous Pickpocket, Apollo Robbins | The Tim Ferriss Show". The episode features Apollo Robbins: Sleight-of-hand artist, theatrical pickpocket, and attention/deception expert known as 'The Gentleman Thief'; profiled in The New Yorker and a research collaborator with neuroscientists studying attention. Pickpocket Apollo Robbins reveals how attention, misdirection, and deception work, from stealing from the Secret Service to crafting belief.