Supplements & books Influence
Book · recommended in 2 episodes by 1 expert

Influence

Robert Cialdini

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This book by Robert Cialdini has been genuinely recommended 2 times on Tim Ferriss. The people who vouched for it on air: Max Levchin, Tim Ferriss. It comes up in conversations about exercise & strength, relationships. The earliest recommendation we indexed is from Jun 2020 and the most recent from Jun 2026. Every quote below is verbatim, attributed, and linked to the exact second it was said. Sourced expert opinion, not medical advice.

What it is

Influence, the classic book on persuasion, explains the psychology of why people say "yes", and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader, and how to defend yourself against them.

What experts actually said about Influence

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