Made to Stick

This book by Chip Heath and Dan Heath was genuinely recommended once in the episodes we index, on Tim Ferriss. The people who vouched for it on air: Eric Cressey. It comes up in conversations about exercise & strength, longevity & aging. Every quote below is verbatim, attributed, and linked to the exact second it was said. Sourced expert opinion, not medical advice.

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions.

• “chip and Dan Heath's books across the board are excellent I think the longer I'm in this industry the more I realize that it's all about closing the gap”

  Why it counts as a recommendation: “chip and Dan Heath's books across the board are excellent”
  Eric Cressey · The Tim Ferriss Show · Jun 202301:10:34

  Said during "Eric Cressey, Tactical Deep Dive on Back Pain, Movement Diagnosis, & More | The Tim Ferriss Podcast". The episode features Eric Cressey: President/co-founder of Cressey Sports Performance and director of player health and performance for the New York Yankees; strength and conditioning coach known for extensive work with professional baseball players. Eric Cressey explains why MRIs mislead on back pain and how a movement diagnosis beats a medical one.