One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

This book by Stephen Key was genuinely recommended once in the episodes we index, on Tim Ferriss. The people who vouched for it on air: Tim Ferriss. It comes up in conversations about exercise & strength, fasting. Every quote below is verbatim, attributed, and linked to the exact second it was said. Sourced expert opinion, not medical advice.

• “There is also a great book by Stephen Key called One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work.”

  Why it counts as a recommendation: “There is also a great book by Stephen Key... That book I think is worth a read”
  Tim Ferriss · The Tim Ferriss Show · Oct 202200:25:15

  Said during "Q&A with Tim, PR and Marketing Lessons, Time Dilation, Selling to the Affluent, and Much More". The episode features Tim Ferriss: Author of The 4-Hour Workweek, 4-Hour Body and 4-Hour Chef, host of The Tim Ferriss Show podcast, early-stage startup investor and advisor to companies including Shopify, Uber and TaskRabbit. Tim Ferriss fields a solo live Q&A on PR, marketing, launching products, selling to the affluent, time dilation, and his personal protocols.