Propaganda

This book by Edward Bernays was genuinely recommended once in the episodes we index, on Tim Ferriss. The people who vouched for it on air: Apollo Robbins. It comes up in conversations about brain health, focus & dopamine. Every quote below is verbatim, attributed, and linked to the exact second it was said. Sourced expert opinion, not medical advice.

“Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”, Noam Chomsky

• “there's a great book on propaganda by Eddie Bernays, where he explored it with doing a study on the most important meal of the day.”

  Why it counts as a recommendation: “there's a great book on propaganda by Eddie Bernays”
  Apollo Robbins · The Tim Ferriss Show · Oct 202301:43:41

  Said during "The World’s Most Famous Pickpocket, Apollo Robbins | The Tim Ferriss Show". The episode features Apollo Robbins: Sleight-of-hand artist, theatrical pickpocket, and attention/deception expert known as 'The Gentleman Thief'; profiled in The New Yorker and a research collaborator with neuroscientists studying attention. Pickpocket Apollo Robbins reveals how attention, misdirection, and deception work, from stealing from the Secret Service to crafting belief.