Small Giants: Companies That Choose to Be Great Instead of Big

This book by Bo Burlingham was genuinely recommended once in the episodes we index, on Tim Ferriss. The people who vouched for it on air: Tim Ferriss. It comes up in conversations about exercise & strength, fasting. Every quote below is verbatim, attributed, and linked to the exact second it was said. Sourced expert opinion, not medical advice.

It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives.In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer.

• “there is a book... I really enjoyed it when I did called Small Giants. The subtitle is, Companies That Choose to Be Great Instead of Big.”

  Why it counts as a recommendation: “I really enjoyed it when I did... I very much enjoyed that book when I read it”
  Tim Ferriss · The Tim Ferriss Show · Oct 202200:31:43

  Said during "Q&A with Tim, PR and Marketing Lessons, Time Dilation, Selling to the Affluent, and Much More". The episode features Tim Ferriss: Author of The 4-Hour Workweek, 4-Hour Body and 4-Hour Chef, host of The Tim Ferriss Show podcast, early-stage startup investor and advisor to companies including Shopify, Uber and TaskRabbit. Tim Ferriss fields a solo live Q&A on PR, marketing, launching products, selling to the affluent, time dilation, and his personal protocols.