The Science of Storytelling

This book by Will Storr was genuinely recommended once in the episodes we index, on Diary of a CEO. The people who vouched for it on air: Michael Acton Smith. It comes up in conversations about consciousness, depression & mood, meditation & mindfulness, psychedelics, sleep. Every quote below is verbatim, attributed, and linked to the exact second it was said. Sourced expert opinion, not medical advice.

• “There's an amazing book by Will Storr called The Science of Storytelling which kind of talks about this in great great detail”

  Why it counts as a recommendation: “an amazing book... I think about it with every business I create”
  Michael Acton Smith · The Diary of a CEO · Jan 202200:17:05

  Said during "Calm App Founder: From $0 To $2 Billion By Making The World Meditate: Michael Acton Smith | E117". The episode features Michael Acton Smith: British entrepreneur, billionaire co-founder of the meditation and sleep app Calm, and earlier founder of Firebox, Mind Candy, Perplex City and Moshi Monsters. Calm founder Michael Acton Smith on serial failures, mental health, and patiently riding the meditation wave to a multi-billion-dollar app.