Experts Consciousness Diary of a CEO

Diary of a CEO · 34 episodes · 585 sourced insights

What Diary of a CEO says about consciousness

Everything Diary of a CEO and guests said about consciousness across 34 episodes — each point linked to the exact second on YouTube. Sourced expert opinion, not medical advice.

In their own words

A new paper links non-nutritive (diet) sweetener consumption to dementia via reactive oxygen species.
00:15:36Dr. Robert Lustig · The Diary of a CEO · Oct 2025
Lustig debuts his theory that Alzheimer's stems from a mitochondrial ATP energy crisis, not just genetics - 95% of risk is environmental.
00:16:41Dr. Robert Lustig · The Diary of a CEO · Oct 2025
Reveals he secretly re-engineered 18 products for a Kuwaiti food company (Gratus/KDD) to be metabolically healthy without hurting sales or profits.
00:35:38Dr. Robert Lustig · The Diary of a CEO · Oct 2025
Discloses a private half-hour December 2024 phone call with RFK Jr. that was supposed to be about food but was entirely about vaccines.
00:46:33Dr. Robert Lustig · The Diary of a CEO · Oct 2025
Says he was asked to serve in the administration four times and declined each time because his views clash with RFK Jr.'s.
00:39:51Dr. Robert Lustig · The Diary of a CEO · Oct 2025
Claims only one-third of people respond to GLP-1 drugs and that the weight lost is half muscle, half fat - essentially induced starvation.
01:14:13Dr. Robert Lustig · The Diary of a CEO · Oct 2025
Testified before Congress to get soda removed from SNAP/food stamps.
01:25:36Dr. Robert Lustig · The Diary of a CEO · Oct 2025
Names ketchup, white rice and orange juice as foods he wrongly believed were healthy until using a glucose monitor.
01:41:42Dr. Robert Lustig · The Diary of a CEO · Oct 2025
There are 262 different names for sugar, and the food industry uses all of them.
00:00:31Dr. Robert Lustig · The Diary of a CEO · Oct 2025
About 73% of items in the American grocery store are effectively poison.
00:00:31Dr. Robert Lustig · The Diary of a CEO · Oct 2025
Caffeine works by blocking the adenosine receptor, preventing the sleep signal.
00:17:45Dr. Robert Lustig · The Diary of a CEO · Oct 2025
Only about 5% of Alzheimer's is genetic; 95% of the risk is environmental.
00:26:43Dr. Robert Lustig · The Diary of a CEO · Oct 2025
Pipedrive claims teams using it close on average three times more deals.
00:55:27Dr. Robert Lustig · The Diary of a CEO · Oct 2025
Serotonin is made from tryptophan, the rarest amino acid, found in eggs, chicken and fish - not ultra-processed food.
01:06:26Dr. Robert Lustig · The Diary of a CEO · Oct 2025
About 90% of the body's serotonin is made in the gut and travels to the brain via the vagus nerve.
01:07:58Dr. Robert Lustig · The Diary of a CEO · Oct 2025
A can of Coca-Cola contains about 39 grams of sugar - roughly 40% sugar.
01:21:57Dr. Robert Lustig · The Diary of a CEO · Oct 2025
Heinz ketchup is about half high-fructose corn syrup.
01:41:12Dr. Robert Lustig · The Diary of a CEO · Oct 2025
Psychedelics act as serotonin mimics that can 'fill in the ruts' and rewire belief systems on MRI.
01:42:12Dr. Robert Lustig · The Diary of a CEO · Oct 2025
Opens by admitting he may not survive his upcoming heart surgery this month, making this potentially his last interview.
00:00:00Graham Hancock · The Diary of a CEO · Jun 2026
Reveals a failed heart valve is causing blood to regurgitate; he can't climb three stairs without exhaustion.
00:11:26Graham Hancock · The Diary of a CEO · Jun 2026
Says a hostile journalist has been trying to publish a story smearing him for over two years, prompting him to speak now.
00:12:28Graham Hancock · The Diary of a CEO · Jun 2026
Cites the Oronteus Finaeus map (drawn 1531) showing Antarctica, which mainstream science says wasn't discovered until 1820.
00:17:38Graham Hancock · The Diary of a CEO · Jun 2026
Claims the Great Pyramid encodes Earth's polar radius and equatorial circumference at a scale of 1:43,200.
00:41:40Graham Hancock · The Diary of a CEO · Jun 2026
Discloses his mother lost three children besides him, and his surgeon father had him watch dissections of executed prisoners at age five.
01:13:53Graham Hancock · The Diary of a CEO · Jun 2026
Describes being repeatedly caned on the bare buttocks by a sadistic boarding-school headmaster.
01:18:08Graham Hancock · The Diary of a CEO · Jun 2026
Says he would require every world leader to take at least a dozen ayahuasca sessions before applying for the job.
01:44:36Graham Hancock · The Diary of a CEO · Jun 2026
The Younger Dryas comet broke into thousands of fragments around 12,800 years ago, hitting sites from North America to Belgium to Syria.
00:08:17Graham Hancock · The Diary of a CEO · Jun 2026
Anatomically modern human remains date back 315,000 years (Jebel Irhoud, Morocco), yet city-based civilization only appears ~6,000 years ago.
00:15:03Graham Hancock · The Diary of a CEO · Jun 2026
Gobekli Tepe in Turkey is ~11,600 years old, built by hunter-gatherers using T-shaped megaliths weighing up to 20 tons.
00:20:15Graham Hancock · The Diary of a CEO · Jun 2026
The Great Pyramid is aligned to true north within 3/60ths of a single degree (3 arc-minutes).
00:39:34Graham Hancock · The Diary of a CEO · Jun 2026
The precession of the equinoxes completes its cycle in about 25,920 years, the source of the number 43,200 (and 72).
00:44:16Graham Hancock · The Diary of a CEO · Jun 2026
LiDAR surveys suggest the Amazon once held millions of people in city-sized communities linked by 100km+ roadways and man-made 'terra preta' soil.
01:07:39Graham Hancock · The Diary of a CEO · Jun 2026
Ayahuasca works because the vine contains an MAO inhibitor that lets orally-ingested DMT be absorbed instead of destroyed in the gut.
01:10:17Graham Hancock · The Diary of a CEO · Jun 2026
Imperial College researchers use IV DMT infusion (anesthesia-style) to keep subjects in a sustained peak state, exploiting DMT's lack of tolerance buildup.
01:10:47Graham Hancock · The Diary of a CEO · Jun 2026
Hancock and his wife Samantha blended six children from three previous marriages into one close family.
01:34:14Graham Hancock · The Diary of a CEO · Jun 2026
His career began accidentally as a 1980s current-affairs journalist before The Sign and the Seal led him to lost-civilization research.
01:53:24Graham Hancock · The Diary of a CEO · Jun 2026
Lennox says he has interrogated his own faith for over 70 years and found that Christ uniquely offers him peace and forgiveness.
00:00:32John Lennox · The Diary of a CEO · Jun 2026
Argues the transhumanist vision (via Harari) is really humanity's ancient drive toward self-deification - making themselves gods.
00:05:43John Lennox · The Diary of a CEO · Jun 2026
Compares AI to a knife: brilliant for surgery or murder, spotting terrorists or suppressing minorities through social credit systems.
00:11:32John Lennox · The Diary of a CEO · Jun 2026
Insists machines have no consciousness or qualia - they simulate intelligence but cannot understand 'the redness of red'.
00:16:48John Lennox · The Diary of a CEO · Jun 2026
Tells transhumanists they are 'too late' - death was already solved when God raised Christ 20 centuries ago.
00:28:14John Lennox · The Diary of a CEO · Jun 2026
Rejects determinism over who is born into which faith, saying he wrote a whole book on the question.
00:50:47John Lennox · The Diary of a CEO · Jun 2026
Claims the only people Jesus warned about hell were religious bigots, and defines hell as the chosen absence of God.
01:05:22John Lennox · The Diary of a CEO · Jun 2026
Reveals he was recently deepfaked by an AI website ('Linux logic') that put words in his mouth he never said.
01:13:43John Lennox · The Diary of a CEO · Jun 2026
Lennox has published over 70 peer-reviewed mathematical papers and co-authored two Oxford Mathematical Monographs.
00:02:37John Lennox · The Diary of a CEO · Jun 2026
His book 2084 was first published in 2020 and reissued in 2024 as a second edition twice the size.
00:09:23John Lennox · The Diary of a CEO · Jun 2026
Cites a livestream of a humanoid robot working a production line for eight days straight, beating humans because it never sleeps.
00:13:03John Lennox · The Diary of a CEO · Jun 2026
References Iain McGilchrist's view that the West has overdeveloped the narrow, reductionist left brain for 500 years.
00:19:53John Lennox · The Diary of a CEO · Jun 2026
Lennox has been married to his wife Sally for 58 years and calls it 'evidence-based trust'.
00:32:25John Lennox · The Diary of a CEO · Jun 2026
He is 82 years old and frames his certainty about faith as based on Christ's work, not his own merit.
00:30:20John Lennox · The Diary of a CEO · Jun 2026
Cites a statistic that globally 91% of adults keep the religion they were raised in, and 99% of those born Hindu or Muslim stay.
00:43:26John Lennox · The Diary of a CEO · Jun 2026
Says he nearly died 14 years ago and felt total peace going into the operating theatre after saying goodbye to his wife.
00:54:52John Lennox · The Diary of a CEO · Jun 2026
Notes C.S. Lewis found the golden rule across roughly 40 religions and philosophies he surveyed in the 1940s.
01:00:37John Lennox · The Diary of a CEO · Jun 2026
Recounts winning a debate point against Peter Singer by getting him to admit his atheism is itself a belief system.
00:45:01John Lennox · The Diary of a CEO · Jun 2026
First-ever human age-reversal trial (treating blindness) submitted to the FDA, set to begin about a month from the recording.
00:08:14Dr David Sinclair · The Diary of a CEO · Mar 2026
An independent lab injected his three reset genes into very old mice and got an additional 100% lifespan extension.
00:12:50Dr David Sinclair · The Diary of a CEO · Mar 2026
A foreign investment of over $100 million into one of his companies was blocked by the US government over 'super soldier' / dual-use fears.
00:47:34Dr David Sinclair · The Diary of a CEO · Mar 2026
Asked what age he'd choose to live to, Sinclair answers 'Infinity.'
01:06:08Dr David Sinclair · The Diary of a CEO · Mar 2026
Admits his 1996 red-wine paper drove red wine sales up 30% and that he now no longer believes a daily glass is healthy.
01:31:36Dr David Sinclair · The Diary of a CEO · Mar 2026
Reveals stroke-in-the-eye blindness is rising due to Ozempic and other weight-loss drugs, ~30,000 cases/year in the US.
02:08:09Dr David Sinclair · The Diary of a CEO · Mar 2026
States he believes there is a better-than-50% chance reality is a simulation.
02:12:49Dr David Sinclair · The Diary of a CEO · Mar 2026
Says he received a death threat for writing in his book that women are at a higher level of consciousness than men.
02:21:38Dr David Sinclair · The Diary of a CEO · Mar 2026
Flying, X-rays/CT scans and even loud rock concerts accelerate aging by breaking DNA and stressing cells.
00:33:31Dr David Sinclair · The Diary of a CEO · Mar 2026
Lifestyle, not DNA, accounts for roughly 80-90% of your rate of aging.
00:35:04Dr David Sinclair · The Diary of a CEO · Mar 2026
A Harvard study of WWII veterans suggests good habits can add about 14 years of life.
00:36:06Dr David Sinclair · The Diary of a CEO · Mar 2026
The 'breakfast is the most important meal' idea is early-20th-century marketing from cereal companies.
01:09:44Dr David Sinclair · The Diary of a CEO · Mar 2026
NAD, the fuel sirtuins need, falls to about half its youthful level by age 50; fasting raises it again.
01:18:34Dr David Sinclair · The Diary of a CEO · Mar 2026
Deep cellular cleanup (chaperone-mediated autophagy) only kicks in after about 2.5-3 days of fasting.
01:23:46Dr David Sinclair · The Diary of a CEO · Mar 2026
'Eat the rainbow' works because stressed, colorful plants make polyphenols (resveratrol, fisetin, quercetin) that activate sirtuins.
01:29:01Dr David Sinclair · The Diary of a CEO · Mar 2026
Japanese matcha growers shade the plants to stress them, boosting polyphenol content.
01:30:35Dr David Sinclair · The Diary of a CEO · Mar 2026
Sinclair has taken a statin to lower LDL since age 30, before he had any heart disease.
01:35:13Dr David Sinclair · The Diary of a CEO · Mar 2026
His company Life Biosciences screened ~8 billion candidate molecules with AI to find a single age-reversal pill.
02:08:41Dr David Sinclair · The Diary of a CEO · Mar 2026
Claims mathematical proofs show the probability is zero that any sensory system ever evolved to perceive objective reality truly.
00:11:58Donald Hoffman · The Diary of a CEO · Jul 2025
States that all scientific theories combined will forever explain 0% of reality because every theory rests on assumptions.
00:20:52Donald Hoffman · The Diary of a CEO · Jul 2025
Argues you don't actually have a brain until it is observed and 'rendered', like a car in a video game.
00:36:48Donald Hoffman · The Diary of a CEO · Jul 2025
Reveals he contracted COVID in January 2020 and developed severe heart problems, with his heart at 190 bpm for 30 hours.
00:52:32Donald Hoffman · The Diary of a CEO · Jul 2025
Says he sent his wife a goodbye message believing he would die before a second heart surgery.
00:53:34Donald Hoffman · The Diary of a CEO · Jul 2025
Claims that in the last few months he derived Einstein's constant speed of light starting purely from a theory of consciousness.
01:23:41Donald Hoffman · The Diary of a CEO · Jul 2025
Predicts technologies from going 'outside spacetime' that make nuclear bombs look like firecrackers and could enable instant space travel.
01:34:09Donald Hoffman · The Diary of a CEO · Jul 2025
Reveals he has never taken psychedelics, smoked, or drunk alcohol in decades, and meditates three to four hours a day.
00:49:57Donald Hoffman · The Diary of a CEO · Jul 2025
Spacetime ceases to make mathematical sense below 10^-33 centimeters and 10^-43 seconds.
00:03:35Donald Hoffman · The Diary of a CEO · Jul 2025
Male jewel beetles in Australia tried to mate with discarded beer bottles because evolution gave them only a crude 'dimpled, glossy, brown' cue for females.
00:19:18Donald Hoffman · The Diary of a CEO · Jul 2025
In Hoffman's simulations, artificial organisms that perceived the 'truth' went extinct, losing to those that saw only survival-relevant shortcuts.
00:18:47Donald Hoffman · The Diary of a CEO · Jul 2025
Dogs hear up to 65,000 Hz versus 20,000 Hz for humans and have up to 300 million scent receptors versus 5 million.
00:22:23Donald Hoffman · The Diary of a CEO · Jul 2025
Bats 'see' via echolocation, building a sonic map rather than a visual one of their surroundings.
00:16:08Donald Hoffman · The Diary of a CEO · Jul 2025
Hoffman has worked on his theory of consciousness for about 40 years, since 'Observer Mechanics' in 1989.
01:18:30Donald Hoffman · The Diary of a CEO · Jul 2025
He has been involved in AI since 1979 and did his PhD research on Lisp machines at MIT, studying under AI pioneer Marvin Minsky.
01:51:18Donald Hoffman · The Diary of a CEO · Jul 2025
He calls large language models 'dumber than cucumbers' because they compute correlations without truly understanding anything.
01:51:49Donald Hoffman · The Diary of a CEO · Jul 2025
A schizophrenic listener described fully hallucinating a DoorDash delivery, including taking a photo, that camera footage showed never happened.
01:37:16Donald Hoffman · The Diary of a CEO · Jul 2025
The nearest galaxy, Andromeda, is 2.4 million light years away, making conventional travel there infeasible.
01:27:56Donald Hoffman · The Diary of a CEO · Jul 2025
Chopra claims the separate self is a 'socially induced hallucination' that doesn't exist and is the source of anxiety, anger, and trauma.
00:06:14Deepak Chopra · The Diary of a CEO · Apr 2023
He calls depression, not COVID, 'the number one pandemic of our time.'
00:07:15Deepak Chopra · The Diary of a CEO · Apr 2023
His grandfather died suddenly the night after taking young Deepak to a carnival, triggering an existential crisis at age six.
00:38:33Deepak Chopra · The Diary of a CEO · Apr 2023
He describes resuscitating a patient, then going outside to smoke and drink, and that night quitting both to ask 'who am I.'
00:40:39Deepak Chopra · The Diary of a CEO · Apr 2023
He says he interviewed Caltech physicist Sean Carroll, who believes there are infinite universes.
00:45:48Deepak Chopra · The Diary of a CEO · Apr 2023
Chopra says he stopped debating, including a debate with Richard Dawkins in Mexico, because nobody ever changes their mind.
01:06:39Deepak Chopra · The Diary of a CEO · Apr 2023
He says Microsoft demonstrated a system coming soon called Prometheus, 'Way Beyond chat GPT,' that could put physicians out of business.
01:16:38Deepak Chopra · The Diary of a CEO · Apr 2023
Chopra says merely telling a patient 'you had cancer' visibly raises blood pressure, heart rate, and makes platelets sticky.
00:04:11Deepak Chopra · The Diary of a CEO · Apr 2023
He cites Dutch famine descendants developing diabetes generations later as evidence of intergenerational epigenetic memory.
00:17:47Deepak Chopra · The Diary of a CEO · Apr 2023
He describes a Hawaii cattle farm where descendant cows still won't cross where electric fences once stood.
00:18:18Deepak Chopra · The Diary of a CEO · Apr 2023
Alzheimer's involves amyloid accumulation; about 40 genes predispose to it but only three are fully penetrant.
00:20:58Deepak Chopra · The Diary of a CEO · Apr 2023
He cites lack of sleep as the number one predictor of premature death from cardiovascular disease.
00:35:58Deepak Chopra · The Diary of a CEO · Apr 2023
He outlines the happiness equation H = S + C + V (set point ~50%, conditions ~10%, voluntary choices ~40%).
00:54:39Deepak Chopra · The Diary of a CEO · Apr 2023
He describes limbic resonance, regulation, and revision as the neuroscience behind deep empathetic listening.
01:00:24Deepak Chopra · The Diary of a CEO · Apr 2023
His son Gotham built Religion of Sport with Tom Brady, winning five Emmys, despite not being a strong student.
01:05:07Deepak Chopra · The Diary of a CEO · Apr 2023
Chopra lays out his nine-step creativity process ending in 'incarnation.'
01:12:24Deepak Chopra · The Diary of a CEO · Apr 2023
He describes the four 25-year ashram stages of life in his tradition, now being in the fourth: self-realization.
00:43:11Deepak Chopra · The Diary of a CEO · Apr 2023
Jonathan reveals he is a survivor of childhood sexual abuse.
00:09:18Jonathan Van Ness · The Diary of a CEO · Jun 2023
He describes turning to sex work at university to fund a cocaine and drug habit after his mother cut him off.
00:18:03Jonathan Van Ness · The Diary of a CEO · Jun 2023
He says someone pulled a gun on him during the dangerous situations he faced as a teenage sex worker.
00:19:35Jonathan Van Ness · The Diary of a CEO · Jun 2023
His stepfather's cancer, the breakup with his first love, and an HIV diagnosis converged as his most self-destructive era.
00:24:43Jonathan Van Ness · The Diary of a CEO · Jun 2023
He reveals he had been to rehab twice and addressed sexual compulsivity before contracting HIV.
00:28:51Jonathan Van Ness · The Diary of a CEO · Jun 2023
Steven Bartlett delivers a Huel protein sponsor read praising the Salted Caramel flavor.
00:51:34Jonathan Van Ness · The Diary of a CEO · Jun 2023
Jonathan shares that his sister-in-law Leslie died of strep throat in four days, two months before the interview.
00:54:39Jonathan Van Ness · The Diary of a CEO · Jun 2023
Jonathan was in therapy from age five, which he credits with keeping him alive.
00:13:25Jonathan Van Ness · The Diary of a CEO · Jun 2023
Finding a stray kitten in the hood of a car became a turning point that gave him purpose; he now has multiple cats and dogs.
00:20:38Jonathan Van Ness · The Diary of a CEO · Jun 2023
His TV career began by ad-libbing a Game of Thrones recap while doing a client's hair, becoming the web series Gay of Thrones.
00:39:45Jonathan Van Ness · The Diary of a CEO · Jun 2023
He booked Queer Eye in 2017, four years after Gay of Thrones started in 2013, after many setbacks.
00:44:54Jonathan Van Ness · The Diary of a CEO · Jun 2023
He argues trans rights and bathrooms became political wedge issues that worked for Republicans in Virginia elections.
01:01:54Jonathan Van Ness · The Diary of a CEO · Jun 2023
He explains intersex is the 'I' in LGBTQIA and cites that up to two percent of the population is intersex.
01:03:59Jonathan Van Ness · The Diary of a CEO · Jun 2023
He describes how doctors often perform genital surgery on intersex babies, saying 'it's easier to dig a hole than build a pole.'
01:05:00Jonathan Van Ness · The Diary of a CEO · Jun 2023
He recounts a Utah girls' soccer team accused of having transgender players simply because they won.
01:07:35Jonathan Van Ness · The Diary of a CEO · Jun 2023
With Joe Rogan as partner, Onnit's Alpha Brain sold out in 12 hours and the company grew from zero to roughly $60 million.
00:00:00Aubrey Marcus · The Diary of a CEO · Apr 2023
Marcus broke his father's lineage of rage after yelling at a sweet front-desk employee who then cried at her desk.
00:11:01Aubrey Marcus · The Diary of a CEO · Apr 2023
He skipped the Kentucky Derby with best friend Bode Miller to meet Joe Rogan for coffee, the choice that launched everything.
00:29:47Aubrey Marcus · The Diary of a CEO · Apr 2023
Onnit nearly went bankrupt ('cashpocalypse') after distributing all cash for an investment that never came; the CFO quit on the spot.
00:44:48Aubrey Marcus · The Diary of a CEO · Apr 2023
When his primary partner Whitney took her first lover, it 'absolutely broke' him despite his own polyamory.
00:58:48Aubrey Marcus · The Diary of a CEO · Apr 2023
After eight years he concluded he could never master polyamory and refused to do it again with Vylana.
01:01:58Aubrey Marcus · The Diary of a CEO · Apr 2023
Marcus admits ongoing reliance on stimulants and sleep medication he knows is harmful but keeps returning to.
01:30:39Aubrey Marcus · The Diary of a CEO · Apr 2023
His mother reached the Wimbledon semi-finals (losing to Billie Jean King) and his father, a futures trader, appears in the book Market Wizards.
00:02:37Aubrey Marcus · The Diary of a CEO · Apr 2023
Marcus claims deep breathwork produces endogenous DMT, the same psychedelic compound active in ayahuasca.
00:20:55Aubrey Marcus · The Diary of a CEO · Apr 2023
Onnit's link to Joe Rogan began when Marcus pitched Rogan's podcast as an ad slot for his client Fleshlight.
00:28:43Aubrey Marcus · The Diary of a CEO · Apr 2023
Onnit could only afford its first Alpha Brain batch via net-30 credit terms and sold through two orders before paying the first invoice.
00:33:58Aubrey Marcus · The Diary of a CEO · Apr 2023
Before Onnit, Marcus ran a failed men's nail-polish line inspired by fighters Chuck Liddell and Roger Huerta painting their nails.
00:40:09Aubrey Marcus · The Diary of a CEO · Apr 2023
Friends Christine Hassler and Stefanos resolve conflict by him going into a plow stretch and yelling at her 'between his own legs.'
01:14:59Aubrey Marcus · The Diary of a CEO · Apr 2023
He cites John Gottman's research that contempt, not arguing, predicts divorce, mirroring his own 'monster that eats love.'
01:19:11Aubrey Marcus · The Diary of a CEO · Apr 2023
Marcus bought Vylana's wedding ring before they had even had sex, certain she was 'his queen.'
01:09:47Aubrey Marcus · The Diary of a CEO · Apr 2023
Perplex City raised about $10 million and burned through roughly $9 million, becoming one of the most commercially disastrous projects he ever worked on.
00:28:56Michael Acton Smith · The Diary of a CEO · Jan 2022
He gathered his 25-person team and, shaking, told them the company was running out of cash and the game had to be killed mid-second-season.
00:31:30Michael Acton Smith · The Diary of a CEO · Jan 2022
Moshi Monsters' collapse forced five rounds of layoffs and made him feel that because the business was failing, he himself was a failure and worthless.
00:42:25Michael Acton Smith · The Diary of a CEO · Jan 2022

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