The 22 Immutable Laws of Marketing

This book by Al Ries and Jack Trout has been genuinely recommended 2 times on Tim Ferriss. The people who vouched for it on air: Tim Ferriss. It comes up in conversations about exercise & strength, fasting, productivity & performance. The earliest recommendation we indexed is from Oct 2022 and the most recent from Jan 2024. Every quote below is verbatim, attributed, and linked to the exact second it was said. Sourced expert opinion, not medical advice.

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

• “within The 22 Immutable Laws of Marketing, there's one chapter called "The Law of Category," and it gives old examples.”

  Why it counts as a recommendation: “get the old version... How can you create a category of one”
  Tim Ferriss · The Tim Ferriss Show · Jan 202402:53:28

  Said during "How to Launch a Million-Dollar Business This Weekend, Noah Kagan (4K)". The episode features Noah Kagan: Founder/CEO of AppSumo (about $80M/year), former employee #30 at Facebook and #4 at Mint.com, YouTuber with a million subscribers, and author of Million Dollar Weekend. Noah Kagan and Tim Ferriss break down launching a million-dollar business in a weekend through asking, presales, and cheap validation.

• “The 22 Immutable Laws of Marketing. Get the older one, not the for the internet, which is horribly out of date. Get the older one that has the beer examples”

  Why it counts as a recommendation: “take a close look at that... I'll give you evidence that this actually does work”
  Tim Ferriss · The Tim Ferriss Show · Oct 202200:48:20

  Said during "Q&A with Tim, PR and Marketing Lessons, Time Dilation, Selling to the Affluent, and Much More". The episode features Tim Ferriss: Author of The 4-Hour Workweek, 4-Hour Body and 4-Hour Chef, host of The Tim Ferriss Show podcast, early-stage startup investor and advisor to companies including Shopify, Uber and TaskRabbit. Tim Ferriss fields a solo live Q&A on PR, marketing, launching products, selling to the affluent, time dilation, and his personal protocols.