The Lean Startup

This book by Eric Ries was genuinely recommended once in the episodes we index, on Tim Ferriss. The people who vouched for it on air: Sam Corcos. It comes up in conversations about addiction & recovery, productivity & performance. Every quote below is verbatim, attributed, and linked to the exact second it was said. Sourced expert opinion, not medical advice.

"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy.

• “One of the books that I find myself frequently coming back to is The Lean Startup... It's a classic. I probably reread it every one to two years”

  Sam Corcos · The Tim Ferriss Show · Sep 202301:22:54

  Said during "Ultimate Guide to Managing Executive Assistants and Delegating Like a Pro, Sam Corcos (4K)". The episode features Sam Corcos: Co-founder and CEO of Levels (continuous glucose monitoring company); remote-first operator who has worked with the same executive assistant, Lori, for 10 years and now uses four EAs personally. Levels CEO Sam Corcos gives Tim Ferriss a tactical guide to delegation, async work with EAs, and calendar-based time management.