Why Red Doesn't Sound Like a Bell

This book by Kevin O'Regan was genuinely recommended once in the episodes we index, on Lex Fridman. The people who vouched for it on air: guest. It comes up in conversations about brain health, consciousness, productivity & performance. Every quote below is verbatim, attributed, and linked to the exact second it was said. Sourced expert opinion, not medical advice.

This work proposes a novel view to explain how we as humans can have the impression of consciously feeling things: for example the red of a sunset, the smell of a rose, the sound of a symphony, or a pain.

• “The best treatise I've read about this is by a guy named O'Regan, he wrote a book called why red doesn't sound like a bell”

  Why it counts as a recommendation: “The best treatise I've read about this”
  guest · Lex Fridman Podcast · Jul 201901:46:31

  Said during "Jeff Hawkins: Thousand Brains Theory of Intelligence | Lex Fridman Podcast #25". The episode features Jeff Hawkins: Founder of the Redwood Center for Theoretical Neuroscience and Numenta, author of On Intelligence, working to reverse-engineer the neocortex and build brain-inspired AI. Neuroscientist Jeff Hawkins explains his Thousand Brains Theory of intelligence and why understanding the neocortex is the path to real AI.